In the diverse tapestry of Kerala, where opinions often diverge sharply on topics like politics, football, and superstars, there exists a unifying force that transcends all differences - Onam. Big Bazaar's Onam campaign, "United by Onam," celebrates this cherished festival's power to bring people together, even the staunchest rivals.

The narrative unfolds around two passionate football fan groups, representing the eternal rivalry between Brazil and Argentina. Amidst their spirited debates and heated arguments, they find themselves unexpectedly united by the spirit of Onam. Inspired by the festival's ethos of harmony and togetherness, they embark on a heartwarming journey that defies stereotypes and fosters genuine connections.